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    Enrico Isamu Ōyama Solo Exhibition ‘VIRAL’

    “While the term computer virus connotes a negative “infectious” implication, the term viral, as in social media, is tied to “rapid growth” or “spreading”, concepts akin to exercising or speed, and has a more positive connotation, implying gaining popularity. In this day and age, where cloud and mobile computing has become widespread and the concept of digital creativity has shifted from machine = hardware to include concepts of software such as services, applications, and platforms, which are reminiscent of the natural environment, the expression “viral” is also changing from a negative idea of something that invades the human body in order to cause harm to something positive, such as the